Volumising, strengthening and revitalising. This dye leaves hair in luscious healthy-looking condition, thanks to the power of Ayurvedic herbs.It’s Pure Auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you!Beautiful natural hair colour and care – stress free! • No PPD, GMOs, metal contaminants, or artificial additives of any kind• The only hair dye certified organic by the Soil Association• 100% natural, vegan and cruelty-freeAs a guide, you can expect the following results:   If you have... The likely result is...... white, light blonde or grey hair white, light blonde or grey hair blonde hair warm, rich auburn light - medium brown hair  warm. chestnut auburn     To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.A few other things to bear in mind:It’s Pure dyes contain no peroxide, so will not lighten your hair.If your hair has been chemically lightened, it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably.To avoid a build-up of colour from repeated applications you can apply the paste just to the roots and not all over your hair. Alternatively apply the paste first to your roots leaving it on for some time before applying the paste to the ends of your hair - so effectively the paste is on the roots for a longer time.Mixing shades together: It’s fine to mix different shades of It’s Pure Organics Herbal Hair Colours together, to get your own unique shade.There may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.100% organic, no artificial additives whatsoever.